To .BEe or not to be.

Choose European honey.

A simple choice with a massive impact.
Support pollinators, biodiversity and sustainable agriculture.

Why your choice matters

Choosing European honey is more than a culinary preference. It is a simple everyday action that supports pollinators, biodiversity and sustainable agriculture.

Supports beekeepers

Your choice directly sustains the livelihood of over 600,000 beekeepers across the EU. Fair market returns are essential for them to afford the rising costs of maintaining the hives that keep our environment healthy.

Around 80% of European crop and wild-flowering plant species depend on animal pollination. Beekeepers act as the primary guardians of these vital insects, constantly monitoring their health and defending their habitats.

Pollinators are the backbone of resilient ecosystems. Supporting sustainable European beekeeping helps advocate for the reduction of harmful pesticides, ensuring rich, diverse landscapes where both managed and wild bees can thrive side by side.

Insect pollinators contribute an estimated €22 billion annually to Europe’s agricultural output. A robust local honey market is not just an economic boost—it is a direct investment in the long-term security and resilience of our daily food supply.

Join the network shaping the future of pollinators

A growing community connecting farmers, beekeepers and consumers to protect pollinators and support sustainable agriculture.

Farmers

Adopt pollinator-friendly practices, improve yields and collaborate with beekeepers for more resilient agriculture.

Beekeepers

Connect with farmers, share best practices and promote high-quality, traceable European honey within a trusted network.

Consumers

Learn how to recognise European honey, support local producers and make informed choices that protect biodiversity.

Our network is growing

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Across Europe

A European voice for bees, pollinators and sustainable agriculture

BeeLife European Beekeeping Coordination is a European non-profit organisation working to protect bees and pollinators, safeguard biodiversity and support the sustainable development of agriculture in the EU. Through research, advocacy and collaboration, BeeLife helps connect environmental protection with the future of pollination and food systems.

Protects pollinators
BeeLife works to defend bees and pollinators, recognising their essential role in biodiversity, ecosystem balance and agriculture.
Sustainable farming
Its mission promotes a more sustainable agricultural future by linking pollinator health, environmental protection and farming practices.
Shared action
BeeLife engages institutions, stakeholders and civil society to advance concrete action for pollinators across Europe.

Stories from the European BeeLovers community

Explore how collaboration between farmers, beekeepers and consumers is creating positive impact for pollinators, biodiversity and agriculture.

Latest updates from the BeeLovers campaign

2nd BeeLovers’ Webinar: Focus on the Asian Hornet Challenge.

Registration now open for the second EU BeeLovers’ webinar 📅 7 October 2026 |

From Hive to Harvest: Practical Solutions for Protecting Bees

Healthy bees do not happen by chance. They depend on knowledge, good practices, collaboration

BeeLife: A European Voice for Bees, Pollinators and Biodiversity

Where It All Began. An editorial by Anna Ganapini, President of BeeLife. Bees tell

World Bee Day: a review of bees, beekeeping and European honey

In the run-up to World Bee Day on 20th May, the picture is clear.

EU BeeLovers: the buzz is building

Behind the scenes, teams and partners are working intensively to shape a bold, multidisciplinary

Stay sweetly updated

Get news, stories and insights from the world of European honey, beekeeping and sustainable biodiversity.

Let’s keep the conversation buzzing

Have a question about the campaign, the European BeeLovers Network or how to get involved? Send us a message — we’d love to hear from you.